Blue Marine Residence · Redesign Pitch
01 / Problem

The current site reads as a
community bulletin, not a residence.

sites.google.com/view/blue-marine-residence-sxm
New Security sign-up site  ·  LINK
Blue Marine St Maarten Home Page · About · Photos · Tourist Info · Owners · House Rules · Where are we · Sales · Contacts

Blue Marine Residence

Sint Maarten

Welcome to the Blue Marine Website:

We are proud to show what we believe is one of the best maintained private residences on our beautiful island of Sint Maarten/Saint Martin.

We as a Board are dedicated to making Blue Marine a Class A place to live.

© 2022–2024 Blue Marine · Freedom Road, WI/45, Sint Maarten · All Rights Reserved
A

Passive, self-referential copy.

"We are proud to show what we believe is…" — the reader is the board, not the prospective buyer.

B

Nine-item duplicated nav.

Home Page, About, Photos, Tourist Info, Owners, House Rules, Where are we, Sales, Contacts — three audiences stacked into one menu.

C

No photography, no CTA, no hierarchy.

Stock template header, centered paragraph over the pool image, nowhere obvious for an interested buyer to go next.

D

2022–2024 copyright.

Small signal, large effect. Reads as unmaintained to anyone evaluating a six-figure purchase.

Reference: sites.google.com/view/blue-marine-residence-sxm 01 / 05
Who the site is talking to today
02 / Opportunity

We're serving the people
who already live here.

— Primary · Underserved

Prospective buyers.

Second-home shoppers quietly comparing Blue Marine against four or five Caribbean residences in open tabs.

Current site: not addressed
— Secondary · Served

Existing owners.

Reach house rules, board minutes and contacts. Phase-two members area will consolidate this.

Current site: mostly adequate
— Tertiary · Later

Short-term guests.

Visitors staying with owners — tourist info, house rules, local context. Phase two.

Current site: partially addressed
The redesign's job: a front door built for buyers. Route owners and guests to dedicated paths. 02 / 05
Redesign direction
03 / Direction

Editorial luxury.
Caribbean cues,
not a hotel site.

One primary photograph. Fifty percent whitespace on the hero. One line of positioning. One CTA. Every vague adjective replaced with a specific fact.

Display
Instrument Serif
Body
Figtree
Ground
Sand · #f3ede2
Ink
Off-black · #1a1d1f
Primary
Deep ocean · #0f3a4a
Accent
Seaglass · #9fb8b3
Palette is a proposal — pending board sign-off.
Blue Marine
Residence · Maho, SXM
Enquire
Maho · Dutch side · Est. 2007

A private residence on the calm side of Maho.

Walking distance to the beach. A short taxi from SXM airport. Operated by an owner-led board to Class-A standard.

Enquire about availability
Desktop · Hero mockup Photography TBD
Reference tone: Aman · Faena · One&Only · not Marriott, not Airbnb 03 / 05
Six sections, one page
04 / Sections

Six sections.
The ones a buyer actually reads.

● Maho · Est. 2007
A private residence on the calm side of Maho.
Walking distance to the beach. A short taxi from SXM airport. Owner-operated.
Enquire ›
01 · HeroPositioning + CTA
01
On the quiet side of Maho.
Away from the flight-path stretch.
02
Owner-operated, not a hotel.
Governance by resident board.
03
A home you actually use.
Built for long stays, not weekends.
04
Walkable to what you came for.
Beach, groceries, dining in 10 min.
02 · The ResidenceFour specifics
A1 · Gardens
Mature gardens, maintained weekly.
A2 · Pools
A lap line and a lounge.
A3 · Security
Manned gate, 24 hours.
A4 · Board
Owner-led HOA.
03 · GroundsAmenities
Maho Beach6 min
Grocery8 min
Restaurants10 min
SXM Airport~8 min taxi
04 · LocationContext + distances
Coming · Phase 2
A private area for Blue Marine owners.
Request early access ›
05 · OwnersMembers teaser
Phone+1 721 545…
Emailenquiries@…
HoursMon–Fri 09–17
Name
Your name
Email
you@domain.com
Interest
Buying a residence
Send enquiry
06 · EnquireOne form, one phone, one email
No carousels · no bento grid · no three-column SaaS row. 04 / 05
From pitch to launch — four weeks
05 / Next steps

Four weeks.
One dependency: photography.

Week 01

Copy & photography.

Draft copy against the positioning. Schedule a golden-hour shoot in Maho. Biggest unknown, first to unblock.

Deliverable: copy deck, shot list
Week 02

High-fidelity design.

Six sections, mobile & desktop, signed off by the board. Palette and photography locked.

Deliverable: Figma master
Week 03

Build.

Lightweight static stack. One page, fast, accessible. No CMS yet — Phase 2 brings the members area.

Deliverable: staging URL
Week 04

Soft launch.

Route a warm email list at the staging URL. Measure enquiries. Iterate headline and hero based on what converts.

Deliverable: live site, metrics baseline

Three asks to unblock week one.

  • 01Sign-off on the positioning line.
  • 02Approval of the palette proposal.
  • 03Green light on the photography budget.
Prepared for the Blue Marine HOA board · April 2026 05 / 05